“Personal Data” is any information that enables us to identify you, directly or indirectly, by reference to an identifier such as your name, identification number(s), location data, online identifier of one or more factors specific to your physical, physiological, economic, professional, cultural or demographical identity.
“Non-personal Data” is data sent to us automatically from your web browser when you visit our Site. We may use this generalized data for various business purposes including (but not limited to) Site improvement, fraud prevention and marketing purposes. Please check your web browser if you want to learn what information your browser sends and/or how to change your settings.
With regard to each of your visits to the Site we will automatically collect the following information through our Site analytics plug-in Monster Insights as well as Google Analytics. Collected data from your browser include both Personal and Non-personal data, including:
- Technical information
- Information about your visit
- Websites you visited prior and after visiting our Site
- Generalized location information
- IP addresses
- Browser type and plug-in details
- Device type (e.g., desktop, laptop, tablet, phone, etc.)
- Operating system
We collect information that is sent to us automatically by your web browser and may use this information to generate aggregate statistics about visitors to our Site.
Cookies we use for our site for marketing and site visitor analytic purposes is Google Analytics. Data gathered about you by this analytics program include: demographic, country location, unspecified site session information such as pages visited, visit duration and general visitor bounce rate.
Information gathered on our site through either the contact form or news updates are only used to send emails to individuals & businesses within our service area to update, inform and market our products and services. Aurora Energy also utilizes a third-party email service solely for marketing and market research purposes.
Information gathered on any “Service” page offering our services for upgrade, repair, or any other action that falls within our scope of “service” of PV arrays are used by the Service department and may also be used thereafter by the Marketing department.
We do not sell in whole or in part any information or contact lists with any other parties.
For marketing purposes, we may obtain personal information from third parties on an incoming basis if individuals voluntarily enter their information in a contact form with the understanding that the information entered will be sent to and used by Aurora Energy, Inc. We do not, however, share personal information with any third parties on an outgoing basis.